Selling Online to Japan from Canada: Duties, Consumption Tax and the 2028 Rule Change
How Japan taxes parcels from Canadian online stores today, what changes on April 1, 2028, and the store setup checklist for Japanese shoppers.
Key takeaways
- Until March 31, 2028, goods for personal use are valued at 60% of the overseas retail price, so items priced up to about ¥16,666 fall under Japan's ¥10,000 duty and tax exemption.
- From April 1, 2028, items priced at ¥10,000 or less sold to Japan by mail order are taxed at the point of sale; sellers with ¥10 million or less in base-period taxable sales stay exempt.
- Marketplaces whose covered sales exceed ¥5 billion take over the consumption tax on sales made through them.
- Japanese shoppers expect a seller disclosure page and clear return terms; if no return terms are shown, mail-order buyers can return goods within 8 days.
Can a Canadian online store sell directly to Japan?
Yes, and Japan's tax system has been built around exactly this kind of parcel. Japan's Ministry of Finance reports about 190 million import permits in 2024, and roughly 90% of them were low-value consignments with a total customs value of ¥10,000 or less. Most cross-border orders from a Canadian store to a Japanese shopper land in that bucket.
That is about to change. Japan passed a law on March 31, 2026 that moves consumption tax on these small parcels from the border to the checkout, starting April 1, 2028. A Canadian store planning a Japanese launch now should design pricing, checkout and tax registration for the 2028 rules rather than the current ones.
Japan's ¥10,000 duty-free threshold: how it works today
Japan Customs exempts goods with a total customs value of ¥10,000 or less from customs duty and consumption tax. Liquor tax and tobacco tax are not exempted. The value is counted per import declaration, or per package for postal items, and parcels split by the same sender to the same recipient at the same time are added together, so splitting an order does not avoid the threshold.
The customs value depends on who is buying. For goods a person imports for their own use, it is the overseas retail price multiplied by 0.6, which is why items selling for up to ¥16,666 have qualified. For other goods, it is the price plus freight and insurance, so shipping charges count toward the ¥10,000.
Some products never get the exemption: Japan Customs lists leather bags, handbags and gloves, knitted clothing such as T-shirts and sweaters, ski boots, and leather shoes. Above ¥10,000 and up to ¥200,000, a simplified duty table with seven bands applies to many goods, for example 10% for non-knitted clothing, 3% for plastic, glass and furniture, and 5% for other goods, with consumption tax charged on top.
What changes on April 1, 2028
The Ministry of Finance's explanation of the fiscal 2026 tax reform sets out a model similar to Australia's. An online sale shipped to Japan from abroad of an item priced at ¥10,000 or less per unit is treated as a domestic sale, and the seller owes Japanese consumption tax on it. The import exemption at the border stays in place, because taxing roughly 190 million parcels at customs is not practical. At the same time, the 60% valuation rule for personal-use goods ends on March 31, 2028.
- The ¥10,000 test is per item at its smallest selling unit, not per order. Shipping is excluded only when it is charged separately from the item price.
- As with Japanese businesses, a seller whose taxable sales in the base period are ¥10 million or less is exempt from paying the tax.
- A taxable seller can register as a Specified Low-Value Asset Seller so that orders combined into a parcel worth more than ¥10,000 are not taxed a second time at import. Applications open on October 1, 2027, and a registered seller loses the small-business exemption.
- A foreign seller with no office in Japan must file a power of attorney for a Japanese tax agent with its registration application.
- A marketplace whose covered sales exceed ¥5 billion becomes liable for the tax on sales made through it, including foreign sellers' sales from Japanese warehouses.
Do I need a CBSA export declaration to ship to Japan?
On the Canadian side, the Canada Border Services Agency requires an export declaration for commercial goods valued at CAN$2,000 or more. Non-restricted goods valued below that, which covers most single consumer parcels, need no declaration, and the carrier documents are marked as no declaration required.
Wholesale shipments and pallets to a Japanese distributor usually cross that line. Before the first one, get a business number with an RM export program account, and file through the Canadian Export Reporting System, which the CBSA recommends. The carrier needs the proof of report number before the goods leave.
When the CPTPP matters for Canadian sellers
For parcels under the ¥10,000 threshold, tariffs are already zero, so the trade agreement does little. It matters for larger and wholesale shipments. Global Affairs Canada lists Japanese tariffs that the CPTPP removed on entry into force for Canadian goods, including frozen blueberries (up to 9.6%), aluminum products (up to 7.5%) and plastic tubes (4.8%), while beef tariffs of 38.5% are being cut to 9% within 15 years. To claim the preferential rate, the goods must meet the agreement's rules of origin and the importer needs the origin documentation.
Japanese consumer rules your store has to reflect
Japan's Act on Specified Commercial Transactions lists what a mail-order seller's advertising must show, and Japanese shoppers look for it on a dedicated disclosure page. The list includes the price including shipping, payment timing and method, delivery timing, cancellation and return terms, the seller's name, address and phone number, the name of a representative or responsible person for a company, and any other costs the buyer must pay. Ask your counsel how the Act applies to a seller with no office in Japan; in practice, a store without this page looks unfinished to Japanese buyers.
Returns need particular care. If the store does not state its own return terms, a mail-order buyer can cancel and return the goods within 8 days of delivery at the buyer's expense. For internet sales, the Consumer Affairs Agency says return terms must also appear on the final confirmation screen before the order is placed.
Three ways to sell to Japan, and how to choose
The 2028 rules change the economics of each route. The right choice depends on your price points, order volume and whether you want to own the customer relationship.
- Direct shipping from your own store: best for testing demand and for items priced above ¥10,000 at moderate volume. From April 2028, once Japanese sales pass ¥10 million, budget for registration, a tax agent and consumption tax in your yen prices.
- A Japanese marketplace: the platform may collect and pay consumption tax for you once the ¥5 billion rule applies to it, and shoppers already trust it, but you give up margin, branding and customer data.
- Inventory in Japan through an importer or fulfilment partner: fastest delivery and simplest returns, but the goods are imported in bulk, duty and tax are paid at entry, and you need a Japanese business partner.
Store setup checklist for Japanese shoppers
These are the items we check when scoping a Japanese storefront. Our team has led engineering for a high-traffic commerce platform in Japan, and most of the work is in details a Canadian template does not cover.
- Show prices in yen and state clearly who pays duty and tax at delivery; from April 2028, a taxable seller has to build consumption tax on items of ¥10,000 or less into its pricing.
- Record each item's unit price separately from shipping on invoices so the ¥10,000 test is clear to customs and to you.
- Publish a Japanese seller disclosure page and repeat the return terms on the final order confirmation screen.
- Use a Japanese address form: postal code first with address lookup, prefecture, and family name before given name.
- Check product restrictions before listing: items on Japan's no-exemption list, such as leather goods and knitwear, pay duty even on small orders.
- Put a calendar reminder for October 1, 2027, when registration applications open, if you expect to pass ¥10 million in Japanese sales.
About the author
Jayson Hao
Founder of Innovation Trigger Lab and a University of Toronto Computer Science graduate with an AI/ML focus. He designs and ships production RAG systems, AI chatbots, web platforms and mobile products.
View profileFrequently asked questions
Do Japanese customers pay import tax on orders from Canada?
Not when the parcel's total customs value is ¥10,000 or less, except for listed items such as leather goods and knitted clothing. Above that, the buyer pays duty and consumption tax at import unless the seller has arranged otherwise.
Is Japan ending its de minimis exemption?
Not at the border. From April 1, 2028, the import exemption stays, but online sales of items priced at ¥10,000 or less shipped into Japan are taxed at the point of sale, with the seller or a large marketplace paying the consumption tax. The 60% valuation rule for personal-use goods ends on March 31, 2028.
Does a small Canadian seller have to register for Japanese consumption tax?
A seller whose taxable sales in the base period are ¥10 million or less is exempt, as Japanese businesses are. Registration as a Specified Low-Value Asset Seller is a choice for taxable sellers, and applications open on October 1, 2027.
Does the CPTPP make shipping to Japan duty-free?
For many goods, yes, if they meet the rules of origin, but some tariffs, such as on beef, are being phased down over up to 15 years. Small parcels under ¥10,000 are already exempt, so the agreement matters most for larger shipments.
Sources and further reading
- 1.Fiscal 2026 tax reform explained: amendments to the Consumption Tax Act (令和8年度 税制改正の解説 消費税法等の改正)Ministry of Finance, Japan
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- 4.Mail-order sales, Act on Specified Commercial Transactions guide (通信販売|特定商取引法ガイド)Consumer Affairs Agency, Japan
- 5.Exporters' guide to reportingCanada Border Services Agency, October 21, 2024
- 6.CPTPP partner: JapanGlobal Affairs Canada, August 28, 2023
